AURP Communities of Innovation 101 Series: Building the Future of Innovation

WORKING WITH UNIVERSITIES & LOCAL ORGANIZATIONS
Dive into the essential differences and commonalities between research parks and innovation districts. Learn how to create a “sweet spot” where talent, innovation, and place converge, and discover the importance of internal champions across university administrations for seamless messaging and collaboration.

OBJECTIVE: To understand the foundational relationship between universities, local organizations, and innovation communities.

GOVERNANCE
This module explores the critical factors to consider when determining the ideal governance structure for your community. From organizational factors to stakeholder engagement, this session will help you design a governance model that supports long-term growth and sustainability.

OBJECTIVE: To define governance structures that align with the vision and goals of your innovation ecosystem.

FINANCING
Learn the ins and outs of creating a financial environment conducive to innovation growth. We cover the key drivers that define capital finance decisions, the importance of the capital stack, and considerations for funding timing. This module also covers governance-related financial aspects for innovation development.

OBJECTIVE: To equip participants with the knowledge needed to structure and secure financing for their innovation communities.

MASTER PLANNING – Coming soon!
In this upcoming module, we will guide you through the key considerations in developing a master plan for your community. Explore the five key factors essential for planning a successful community of innovation, including economic drivers, culture, and place. Learn the processes involved in engaging stakeholders and ensuring your plan aligns with community goals.

OBJECTIVE: To provide actionable insights into developing a master plan that aligns with both local needs and broader innovation trends.

ECONOMIC IMPACT & RESULTS
Understanding how to measure your community’s impact is vital. This module explores when and how to assess both qualitative and quantitative metrics, from direct economic outcomes to social and environmental effects. Learn how to use these metrics to demonstrate the success and growth of your community to stakeholders.

OBJECTIVE: To learn how to measure and communicate the social, economic, and environmental impact of your innovation community.

MARKETING & COMMUNICATIONS
Learn the essentials of strategic marketing, from crafting effective messaging to leveraging storytelling. This module covers the use of traditional and social media to build awareness and support for your community of innovation.

OBJECTIVE: To provide participants with the tools necessary to create and implement strategic marketing plans that amplify their community’s mission.

PROGRAMMING & ENGAGEMENT STRATEGIES
Programming is crucial for building a sense of community and fostering innovation. Discover the best practices for creating programs that advance entrepreneurship, engage stakeholders, and bring people together. This module also addresses how to activate programs and measure their success.

OBJECTIVE: To help participants understand the role of programming in building community engagement and driving innovation.

GOVERNMENT RELATIONS
Cultivating strong relationships with government officials at all levels is critical to the success of your community. Learn how to effectively engage with federal, state, and local governments, including the difference between advocacy and lobbying. This module will provide practical tips for managing the political aspects of innovation development.

OBJECTIVE: To provide strategies for engaging with government entities and leveraging their support for innovation initiatives.

OPERATING A RESEARCH PARK OR INNOVATION DISTRICT
From staffing to day-to-day operations, this module delves into the practical aspects of running an innovation district. Learn about the role of a research park or innovation district director and how to leverage university partnerships and relationships to create a thriving community.

OBJECTIVE: To offer practical insights into the operational aspects of managing a research park or innovation district.

Gain valuable insights from real-world examples with case studies from leading innovation communities, including:

• University of South Florida Research Park (Tampa, FL)
• Sandia Science & Technology Park (Albuquerque, NM)
• Research Triangle Park of NC (Raleigh-Durham, NC)
• Oklahoma City Innovation District (OKC, OK)
• McMaster Innovation Park (Hamilton, ON Canada)
• The University Financing Foundation (Atlanta, GA)

  OBJECTIVE: To learn from the successes and challenges faced by established innovation communities and apply those lessons to your own efforts.

After completing the AURP Communities of Innovation 101 series, take your learning to the next level with one-on-one mentoring and networking opportunities. Join peers and industry leaders at our annual International Conference for face-to-face interactions, discussions, and speed networking with innovation pioneers. Continue your discovery, and know that you are not alone—our strong, collaborative AURP network is here to help you overcome challenges and embrace new opportunities for innovation growth.

OBJECTIVE: To provide opportunities for continued learning, mentorship, and networking with industry leaders and peers.